Marvel Comics is making changes to the digital redemption codes that appear in many of the publisher’s print issues sold through comic book retailers. Since 2011 Marvel has included the redemption codes which readers can use to get a free digital copy of the comic they bought. Beginning February 2017 the codes can be used for two or more digital issues. The digital books that will be offered will be changed on a weekly basis.
“Marvel is continuing our commitment by offering our fans the best value in comics along with honoring our cornerstone of the comic book industry – the retailers,” David Gabriel, Marvel's SVP of Sales, said. “Our intent in evolving our digital code program is to offer our fans more value per dollar spent. Replacing the free digital copy, our bonus digital comics will offer fans free entry points for current on sale collected editions and, in turn, invite additional and repeat traffic into our trusted retailers.”
The digital comics that will be available during the first week of February are Civil War II #0, Wolverine #66, and the recent Captain Marvel #1.
“Marvel will always be a brand that looks to excite our fans as well as drive traffic to our tried-and-true retailers,” Jim Nausedas, Marvel's Sales Director, said. “One of the free bonus digital comics offered in February will be Civil War II #0 in time to promote the Civil War II collection on sale that month. Then, each week, new bonus digital comics codes, available only in your local comic shop, will offer fans additional pathways into the Marvel Universe, promote Marvel’s monthly trades, and create repeat retailer customers and Marvel readers for life.”