The holographic capture startup company 8i has released a special hologram tie-in to the upcoming film Spider-Man: Homecoming in a partnership with Sony Pictures, according to a report by Variety. Their Holo app, available for both Android and iOS, allows for anyone with a compatible device to add a number of different holograms to video recordings.
Holo was announced in February 2017 and is an augmented reality program that allows users to record videos and then add in photorealistic holograms of their choice. Other companies, including Facebook and Apple, are starting to focus on augmented reality programs as well.