Holy automobiles, Batman! Warner Bros. has partnered with Intel to bring Virtual Reality inside your car. During the LA Auto Show – held through December 10, 2017 – the tech giant will spotlight a test car showcasing the possibilities of VR technology and automated cars. Intel CEO Brian Krzanich teased the possibilities of passengers enjoying simulated routes through traditional TV, film, and games.
“Warner Bros. and Intel imagine significant possibilities inside the AV space. Not only do we see passengers consuming content ranging from movies and television programming, we imagine riders enjoying immersive experiences never seen before, courtesy of in-cabin virtual reality (VR) and augmented reality (AR) innovations. For example, a fan of the superhero Batman could enjoy riding in the Batmobile through the streets of Gotham City, while AR capabilities render the car a literal lens to the outside world, enabling passengers to view advertising and other discovery experiences,” said Krzanich.
No timeframe for the full roll-out of the in-car VR technology has been announced as of yet.