Dark Horse has partnered with Studio71, a Red Arrow Studios company, to develop and publish a new card game based on the popular Umbrella Academy comic series. This card game will hit Kickstarter in early 2020, just a year after the comic book was adapted into a successful live-action Netflix series.
This launch continues Studio71’s success in the games industry when it comes to games based on pop culture IP, which have included Joking Hazard and Binding of Isaac: Four Souls.
“We are incredibly excited to partner with Dark Horse Comics, Gerard Way and Gabriel Bá to bring The Umbrella Academy card game to fans next year. We’ve all been ardent consumers of the comic book series for years and are looking forward to launching the game. At Studio71 Games, we are passionate about building brands with long tail through a combination of premium expansion products as well as fan engagement across platforms, proprietary data analytics and out-of-the-box marketing,” Dan Weinstein, President and Co-Founder, Studio71, said.
“We’re thrilled to be working with Studio71 on The Umbrella Academy card game,” said Nick McWhorter, Chief Business Development Officer at Dark Horse Comics. “Studio71’s previous success with game design, blockbuster Kickstarter campaigns and strong retail relationships make them an ideal partner for us.”