It’s official, Dynamite Entertainment has acquired the licensing rights for Elvira, Mistress of the Dark, as part of an agreement with Queen “B” Productions and DevlinAgency. This beloved horror icon, portrayed by actress Cassandra Peterson, will join the publisher’s line of licensed pop culture properties. Dynamite will develop Elvira into a variety of products including comic books, trading cards, posters, lithographs, card games, and board games.
In 1981, Elvira soared to popularity as the nationally syndicated hostess of Elvira’s Movie Macabre. Her distinct blend of sex appeal, fearlessness, and sarcasm made her a hit with audiences everywhere. She quickly evolved into a cultural icon and film star, starring in Elvira, Mistress of the Dark and Elvira’s Haunted Hills. As a universally recognized brand, Elvira is a hallmark of Halloween costumes and decor, action figures, pinball machines, model kits, calendars, perfume, and dolls. For more than 30 years, she served as a spokesperson for global brands like Coors and Pepsi.
“Where better to find ‘Yours Cruelly’ then with my fellow freaks and fiends of the comic book scene? Nooo…of corpse I’m not talkin’ about you, darling, but the ghouls and goblins in the pages of my very own Dynamite comic book! I can’t wait to light this powderkeg!!” shared Cassandra Peterson.
“We are thrilled to be working with Dynamite on new Elvira comic books, and many other exciting consumer products. We took our time to find the right company to carry on the tradition of Elvira comic books and ultimately chose Dynamite because of their talent, marketing, and distribution....and they are cool dudes,” Scott D. Marcus, President of DevlinAgency added.
“Elvira is timeless. Who else straddles the line between camp and class like Cassandra Peterson’s adored alter-ego? Her image is blazoned in the mind’s eye of a generation, a fierce and feminine figure as fresh on October 31, 2017, as she was when she appeared on October 31, 1981. It’s a delight to bring her fans (and her fiends) a wickedly wide array of brand-new comics, games, and merchandise, as we expand our merchandising categories,” Nick Barrucci, CEO and publisher of Dynamite Entertainment, said.
“I think we’re all pretty excited to bring Elvira back to comics. Just taking a look at how people consume media and have embraced horror movies and camp, it’s a perfect time! Plus, she’s absolutely iconic. She’s the horror host that is currently missing from our lives and our comic shops…or digital outlets,” shared Kevin Ketner, Assistant Editor at Dynamite.
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