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A television commercial promoting Brian Michael Bendis’ upcoming run on Superman and Action Comics has debuted. The 30-second spot features animated artwork from Kevin Maguire, Jason Fabok, and Evan Shaner, among others.

The spot encourages fans to head to their local shop for Superman #1 and Action Comics #1001, and focuses on the three core elements of the Man of Steel – Power, Action, and Hope. It’s fairly uncommon for comic books to receive television spots, though DC has done this previously with books such as Sandman Overture and Doomsday Clock.

Superman #1 arrives on July 11, 2018, with Action Comics #1001 hitting shelves two weeks later, on July 25.