Due to the number of theater closures nationwide from the coronavirus epidemic, Bloodshot starring Vin Diesel is getting an early digital release. Sony Pictures is offering the superhero film for $19.99 on March 24, 2020, in the U.S. through leading retailers. In the coming days, international digital sale dates are expected to be solidified.
Last weekend, Bloodshot opened at 2,861 North American locations, finishing behind Pixar’s Onward with $9.2 million. Traditionally, most theatrical releases are not available on demand until 90 days or more following their premiere. Along with Sony, Universal and Warner Bros. have also released films early, including Birds of Prey, The Hunt, and The Invisible Man.
“Sony Pictures is firmly committed to theatrical exhibition and we support windowing,” said Tom Rothman, chairman of Sony Pictures Entertainment Motion Picture Group. “This is a unique and exceedingly rare circumstance where theaters have been required to close nationwide for the greater good and Bloodshot is abruptly unavailable in any medium. Audiences will now have the chance to own Bloodshot right away and see it at home, where we are all spending more time. We are confident that – like other businesses hit hard by the virus – movie theaters will bounce back strongly, and we will be there to support them.”
Directed by David S.F. Wilson, Bloodshot follows a Marine who is killed in action but awakens to find himself endowed with superhuman abilities. Along with Diesel, the film stars Eiza González, Sam Heughan, Toby Kebbell, Lamorne Morris, and Guy Pearce.