When compiling the data for an end-of-year story on auction totals,
Scoop started to think about something. It is entirely possible that what
we see and follow in the collectible field may have actually reached over a
billion dollars in sales during this past year.
Naturally we have to
eliminate lots outside of our purview such as paintings by Van Gogh and Mark
Rothko, both of which regularly fetch millions of dollars on their own, and
concentrate on what
Scoop readers generally find collectible. Eliminate
all the big name art sales and we think that our collected hobbies may have
actually seen a billion in sales this year.
The thing is that every
single one of us, the collectors, the auctioneers, the writers, may have been
working to hard to realize how strong our respective hobbies are.
The
hardest part of this equation is figuring out exactly what we mean by
"collectibles." This is what we came up with: if you could conceivably find the
item at a yard sale without the news media going crazy over the find, it is a
collectible. This should cover comics, dollhouses, trains, cast iron pieces, and
toys of all kinds, movie memorabilia, marbles, animation art, a Tiffany lamp,
comic art and much more. This very broad definition helps to eliminate a Van
Gogh from an admittedly broad equation.
To find a total, we need to
determine how the collectibles change hands. There are essentially two ways for
a collector to find an item. These must be considered when marching towards a
billion dollar total.
First, we thought of the auction houses. Heritage,
MastroNet, Morphy's, Lelands, Hake's, EMoviePoster, It's Only Rock N Roll, Just
Kids and others are the traditional method of finding an auction bargain for the
collector. They all list sports, coins, toys, animation, Americana, political
items, TV and Radio memorabilia and often much more. Each one of them is an
established venue for the collector to find what they are looking for. In
addition, almost all auction sites release final prices with buyer's premiums.
Since these are part of the price paid, they are included in all
figures.
The second part would have to be private sales. The most
important significant part of that is to look at the World's Online Marketplace,
eBay. There is so much activity on this international site that it is almost
unbelievable. Ebay has opened up the collector's market to the entire planet.
The problem for us is figuring out how much actually moves across eBay every
day. That may be nearly impossible, but there are ways to estimate.
It is
the same with trying to figure out exactly what changes hands at a collector's
convention, both of these areas come under the heading of private sales. To get
our year end total we need combine the auction houses with the private sales.
We will come back to the eBay and private sales totals at the end.
A
potential block to figuring out a year end total is that many of the auction
houses do not release their year-end totals for the public. That is perfectly
understandable and Scoop completely respects their decision to not reveal that
total. Even without that exact information, many of the individual auction
results this year still point to a possible billion dollar total. Here is what
we have been able to come up with.
One company who is talking about their
total is Heritage. According to their recent promotional material, they did over
$450 Million in total auction sales during 2005. The company, who first made a
name for themselves in comics and coins, has built on their initial success in
those two areas to branch out into new areas of collecting. These new listings
at Heritage often rival Sotheby's and Christies. The fact that they can branch
out into other areas demonstrates how strong and stable their traditional areas
of comics and coins are. That stability is what has allowed them to expand and
build.
Consider this about that total figure: Heritage had 11 coins sell
for over $1 Million each. That's just eleven coins. Over the past few years
Heritage has worked hard at building a partnership with coin conventions across
the country. This year that partnership saw several record breaking coin
auctions. Again, they are building on their initial success to find new ways to
bring items to the collector. Their first coin auction of the year, held in
conjunction with the Florida United Numismatists in Fort Lauderdale, realized
over $61 Million alone.
Always willing to take an auction risk, Heritage
has helped the industry by virtue of their adventurousness. Their auction of
Johnny Carson's desk from the Tonight Show was featured on the CBS Evening News
the weekend the auction was to take place. During that October Music and
Entertainment auction the desk realized $38,837. Working with Slater, Heritage
also offered successful auctions with Political and Americana
themes
While Heritage creates single-themed auctions, both MastroNet and
Lelands approach the collectible market from a different direction. They both
serve the expanding collectors market by combining Sports and Americana into
single auctions. This combination allows a collector to discover new areas and
possibly find a new hobby while at the same time holding their original interest
with solid, traditional listings.
MastroNet's recent December auction
alone totaled $13.5 Million. This was by no means the only success they had this
year. Their first Classic Collectors auction back in February came within a hair
of $2 Million. In April they saw a total for another auction of over $11
Million. They held several other major events throughout the year including one
auction that saw a 1909-1911 Honus Wagner card realize $205,831.
Holding
several main auctions a year, Lelands always brings out the best for collectors.
This summer, Lelands Main Auction totaled over $4.5 Million. One of the key
listings was a Joshua Gibson Trading Card from the Negro Leagues that brought
$69, 264. In December, Lelands again topped $4.5 Million with another major
listing of American and Sports. That auction saw the 1941 Heisman Trophy awarded
to Bruce Smith sell for $391,240. These are just a few of their impressive
results.
Lelands not only holds major auctions, they also hold smaller
events, called Fredo Auctions, throughout the year. A memorable lot listed in a
Fredo Auction was a check written by Babe Ruth that was made out to a liquor
store. It sold for $4, 462.05. That single Fredo auction realized over $70,000
in sales. By holding several of of the smaller scale Fredo Auctions a year,
Lelands provides the collector with a wider range of choice.
The totals
for just those three Auctioneers alone brings the hobby well over halfway to our
goal of a Billion Dollars. Their results are collectively impressive; however,
every single auction house in the hobby contributes strongly to the goal of a
billion dollars.
Morphy Auctions had their best year ever. Originally
known for their expertise in mechanical banks, Morphy Auction House has grown to
cover a wide range of collectibles from advertising to toys and more. That
expertise in mechanical banks served them well this year as a J & E Stevens
Girl Skipping Rope Mechanical Bank brought $32,000. Their fall auction broke $2
Million and the listings they posted inside their December Winter Event went
over $1.2 Million.
Cast Iron Listings at Morphy attracted a lot
attention. Sales from this area include a Hubley "Say it With Flower" Motorcycle
which sold for $45,100; a Face Shoot Clown Gallery dated 1911 that reached
$17,600 and a Halloween Doorstop which went to $38,500.
Toys were another
strong listing for Morphy. A Hoge Popeye Rowboat with Original Box sold for
$27,500; a Celluloid Mickey Mouse as Cowboy on Pluto Toy with box went for
$10,400 and a Caille Brothers Mickey Finn Tug-o-war Strength Machine realized
$46,500. Other sales included a Grapes Puffy Pairpoint Reverse on Glass Lamp
that brought $28,600 and a Coca Cola Advertising Clock that sold for $11,000.
Pennsylvania's Hunt Auctions continually offer the sports collector
highly prized lots in every auction. In their August Auction they sold a 1966
Pittsburgh Pirates jersey belonging to the late, great Roberto Clemente for
$68,750. The previous month, July, they sold a 1958 Clemente Jersey for $71,500.
This set a record price for a Clemente jersey. Each of their other auctions held
similarly positive results. Each of their other auctions held similarly positive
results.
In November, Hunt collaborated with the Louisville Slugger
Museum in Kentucky for auction that was a sports collector's dream. During that
event a photograph from the July 24, 1911 Addie Joss Day All-Star Benefit
featuring a team that included Cobb, Speaker, Wood and others, brought
$45,000.
They first made their mark in the auction business over thirty
years ago by listing political buttons. Today, Hake's Americana stands at the
top of the field with listings that cover a wide range of collectibles. They
have grown to include listings for original art, toys, advertising collectibles,
both movie and rock posters and more. Their first auction this year easily broke
$800,000 and every successive auction they held closely followed that figure.
One of Hake's sales that drew the most attention this year was the
$41,264 they received for an original Sunday Page of Peanuts art by Charles
Schulz. In a later auction, a daily page by Schulz went for $18, 783. They also
listed a Theatrical Superman Cartoon Poster with a linen backing that brought
$11,500. Known for their listings in buttons, they sold a Flash Fastest Man
Alive Comic Book Premium for $11,000 and a Kennedy is the Remedy Political
Button for $8,651. Watch listings included a Popeye Pocket Watch form the early
thirties that sold for $6,213 and an Ingersoll Mickey Mouse Wrist Watch from the
1933 Chicago Exposition that brought $6,160.
Hake's has also seen
significant sales in their CGC graded Comic listings. This is a new area for
Hakes. Each month they are listing over 200 books. Two of their most
significant CGC sales include a CGC 6.5 copy of Batman #1 that sold for $30,000
and an All Winners Comics #1 CGC 9.2 that also brought $30,000.
Toy Rings
were hot items in all Hake's auctions. Their Fall Event saw over 300 bidders
competing for the rings listed. That auction occurred right as The Official
Overstreet Comic Book Companion Ninth Edition hit the streets. Published by
Random House, 30,000 copies shipped the first week. The book is now available
at bookstores across America. This edition happened to include an update on Toy
Ring Pricing! This is just one example of how every facet of the hobby supports
another.
James D. Julia opened their first auction of 2005 with a half
of a million dollar sale of Dolls. By the time the event was over on February
17, 2005, they had totaled $2.6 Million in sales. While they are an excellent
source for toy and doll collectors, they also offer Americana and firearms. In
October they set a world's record for a firearms auction total when the event
totaled at nearly $9.3 Million. In November they held an advertising, toy and
doll auction that reached $1.4 Million.
Geppi's Memorabilia Road Show
held their first auction this year. The listings of sports, entertainment and
historical memorabilia realized over $2.1 Million in the event. One of the
highlights was a hand-written letter form General George Custer that realized
$86,250. Other notable listings in this opening auction included the bustier
worn by Madonna on the Blonde Ambition Tour which brought $28,000, from the
world of boxing the Jem Mace Title Belt saw $57,500 and a 1950 World Series bat
signed by Joe DiMaggio brought $81,900.
Other lots found in the final
results of Geppi's Memorabilia Road Show's first auction include an Original
Turnstile from Ebbets Field that drew $25,875; a confession letter from the
Boxer Jack Johnson that brought $28,875; the rare signature of Heavyweight
Champion Marvin Hart sold for $14,950 and a trio of original Babe Ruth
Photographs went for $9,360.
Its Only Rock N Roll may be the most
important Rock memorabilia auction site known. They regularly set records for
their poster sales. The last auction they held in December topped a $1 Million
Dollars. Those results were fueled by the listing of posters form the David Gest
Collection and also posters from the Ray Overton Collection. That auction's
results enhanced the totals of the other auctions they held throughout the year.
Smith House always runs detailed and exact auctions of toys that appeal
to the discerning collector. In January of 2005, Smith House, who doesn't
release auction totals, sold a 13" Horikawa robot for $12, 430. This was by no
means the only big dollar sale of the auction. Nor was it their only success.
They may be the greatest secret in the toy collecting hobby.
World
renowned toy expert Noel Barrett held several auction this year. The second part
of their auction of the Ward Kimball Toy Train Collection held in May realized
over $2.2 Million. An October auction featuring the Kuper Collection of Circus
Toys realized $1.1 million. A December auction featured an incredible collection
of Doll Houses also broke well over a million dollars. In that final auction, a
three-story Spanish Doll House dated to 1880-1900 brought $187,000.
Fans
of animation art anxiously wait for the semi-annual SR Labs sale. Their first
auction this year was held in June. One of the stand-out pieces was a compete
cell, with background form the first Silly Symphony cartoon known as The
Skeleton Dance. The cel brought $12,995. The same auction saw a key cell from
Sleeping Beauty realize $17,250.
With their monthly on-line auctions of
autographs and more, R&R Auctions always posts impressive results that can
often total close to or over $100,000. One of their more notable listings was a
letter form Jesse James looking to buy a farm that reached $105,300. Another
letter, one from Walt Disney to composer Carl Stallings, brought
$15,392.
Movie posters appeal to a wide range of collectors and are
always great sellers. This year, as his customer base and business expanded,
Bruce Hershenson renamed his company EMoviePoster.com. Even more collectors and
fans flocked to the auctions. The company holds numerous auctions throughout the
year, often listing over 1,000 posters and lobby cards in a single event. March
saw the company sell a Day the Earth Stood Still One-Sheet for
$13,228.
EMoviePoster's final two auctions of the year saw a combined
total of over $500,000. The first auction featured a general listing of posters.
Highlights included a rare, single sheet poster for the sequel to King Kong
titled Son of Kong. It realized $61,100. Another one-sheet, this one for the
Disney Silly Symphony cartoon Santa's Workshop sold for $16,800. That same
auction also saw a 1938 insert for Snow White sell for $4,238. A second auction
that ran concurrent with the first focused on movie posters that featured the
State of Texas. That auction served a second purpose when Hershenson created a
catalog for the auction that will allow Film Historians to survey the details of
the collection.
Just Kids Nostalgia saw plenty of auction activity this
year. In March they sold a CGC-certified 9.0 copy of
Dell Four Color #62
for $6,401. This is just one sale from a listing that included some of the best
examples of vintage Disney offered ever offered in one place. They also
successfully listed a large collection of memorabilia from Mad Magazine. Their
most important event may have been their Music Auction which spread out through
late October and into November. They ended their year with massive sale of Rare
and Unusual Postcards.
Collectors of magic and magic related memorabilia
made the first auction of Random Treasures a complete success. One of the
auction industry's newest houses, Random Treasures is focused on all things
magic. Their first auction saw an original poster advertising Houdini's Milk Can
Escape sell for $78,664. A pair of handcuffs used by Houdini went for $17,122
and a massive eight-sheet poster advertising the Magician Ramses sold for
$22,224.
Profiles in History broke $2 Million with a single auction of
Movie Memorabilia. That auction was anchored by the listing of a large number of
Star Wars collectibles that were straight from the set of the first two movies
made in the series. The official Light Saber used by Luke Skywalker in the first
Star Wars movie brought $200,600. Darth Vader's light saber from the second, The
Empire Strikes Back, sold for $118,000. Their December auction of movie
memoribilia saw the large-scale Proteus submarine filming minature from
Fantastic Voyage realize $70,800. The Riddler costume worn by Jim Carey in
Batman Forever sold for $64,900. That auction totaled over $1.8 Million.
Robert Edward Auctions held the biggest and most successful event in
their thirty-five year history. A sports auction which closed at the end of
April saw a Babe Ruth Rookie card bring $243,600. This wasn't even the biggest
sale of the event, just the one that gathered the most publicity. The biggest
sale in that auction was actually The Fashion Course Trophy Ball which brought
$498,000.
The auction activity that Scoop saw this year was not limited
to the continental United States either. In Britain, both Vault Auctions and
Comic Book Postal Auctions (Compal) had incredibly productive years. Each site
held several large auctions that listed books from Britain as well as America.
In order to serve as many collectors as possible, each site deals in the British
Pound as well as the American Dollar. Collectors all over Europe as well as
America flocked to the listings for both of the auctioneers.
Vault sold
several pages of very hard to find original art from the legendary series
Watchmen. Each page went well over $3,000. Compal saw strong and significant
sales with both original art and CGC graded books.
Other European
Auctioneers include Sewden's Matuska Auctions. They cover toys from across
Europe as well as America. After a solid year of activity, they are expanding
their listings and auctions in 2006.
Russ Cochran, noted collector,
publisher and one of the most respected auctioneers in the business, holds
several auctions of original comic art every year. This year he achieved notable
successes with his listings featuring original art by the creator of Peanuts,
Charles Schulz. Cochran also saw strong sales with art from the publishing house
of EC as well as original strip art by Alex Raymond, Chic Young, Hal Foster,
Milton Caniff, George McManus and many other artistic legends.
Historian
and author Jerry Weist held several auctions this year. Each one was deep in
classic Golden and Silver Age books. He also offered a good quantity of original
art in each event. Running a one man operation is taxing, but he sees sales such
as an Action Comics #12 GCG 7.5 that brought $7,211. His December auction alone
broke $185,000.
Traditional auction houses such as Bonhams, Christies and
Sothebys all held auctions that could easily meet Scoop criteria for
collectibles. A December auction of Animation Art at Bonhams went over $4
Million. An auction of Rock memorabilia at the same site reached $485,000. In
November Christies oversaw the sale of an incredible collection of classic Toy
Robots that garnered over $450,000 in sales. An auction of sports memorabilia
listed at Sotheby's in December broke $3.5 Million. Each of these major houses
is recognizing the value to be found in the collectibles that Scoop readers
enjoy..
Take all the results we have listed above and factor in the
monthly listings for farm toys at Aumann's Auctions; the number of interesting
pieces of original art that Illustration House in NYC lists and sells; or the
antique advertising lots that pass from one collector to another when Wm Morford
runs one of their classic auctions. These three sites and many others expertly
focus on a specific area that highlights the diversity of the collecting hobby.
After all these sales from Auction Houses, we still have to consider
eBay listings and sales that happen at conventions. Theses private transactions
are hard to keep track of. To get an idea of just the barest minimum of
activity, here are some headlines from the past year of Scoop. This should help
us get an image on how much actually moves through those channels:
1950s
NBA Bread for Health Labels Soar To Over $11,000
Mego
Star Trek Romulan Sells For Over $5,000!
AFA
Graded G.I. Joe Duke Action Figure Sells For $2,392.93!
CGC
Certified 9.4 Amazing Spider-Man #14 Brings Over $7,000!
AFA
Graded G.I. Joe Duke Action Figure Sells For $2,392.93!
1968
Hot Wheels Prototype Coasts To $20,100!
Overstock.com
Auctions "Matchless Ball" Worth $1.5 Million
Yellow
Kid In McFadden's Flats Brings $10,500
Bob
Kane Daily Hits $5,550
Second
Archie Appearance Tops $3,000!
1933
Mickey Mouse Radio Sells For Over $3,600
Wonder
Woman #1 Over $9,000
Miller
Dark Knight Pages Sells For Over $3,000
Marvel
Comics #1 Brings $161,000
Sales
like this are just the very small tip of a very large iceberg. There is simply
no way to accurately figure how much these small sales can total. One thing is
for sure, there a lot of them, an awful lot of them.
Add these sales to
the total in your head. Do you
think that we are in a billion-dollar industry? Scoop thinks
there is a good chance we are. One thing is for sure, this is a lot bigger than
any of us realize.
What drives the hobby to these amazing results? It
all comes down to a single individual, the collector. They are the most
important part of the hobby. Without their knowledge, skill, heart and desire,
none of this would exist.
In selecting the images that accompany this
article, we wanted to emphasize the variety of hobby collecting. Scoop asks that
you visit the many auction sites we have mentioned for a complete look at what
each one can offer.