At least three of the high profile commercials from last Sunday’s Super Bowl had a very strong comic book connection, and no, we’re not talking about Iron Man 3. The viewer participation Coca Cola spot, Amy Poehler’s ad for Best Buy, and the Joe Montana stain ad for Tide all were storyboarded by Joe James, best known to comic book fans as an artist-editor at Defiant (Dark Dominion) and as a writer-editor at Broadway Comics (Knights on Broadway).

We hadn’t seen Joe for a number of years until one day we looked up and there he was on a commercial (as it turns out, another one that he had storyboarded).

If you’d like to see more of what he’s been up to since he left the comic book business, check out his St. James Studios website for some other work you might recognize.