Cara O’Neil has been promoted to the position of Senior Director of Marketing at Dark Horse. In this role, she will lead Dark Horse’s marketing team to grow and adapt to marketing and publicity changes.

She joined the publisher in 2017 to work on social media management, and has since grown their social media presence by developing and implementing strategies and campaigns. She has also expanded Dark Horse’s live streaming channels and programming.

O’Neil has also managed digital advertising, promotional efforts, and communications strategies for titles like Berserk, The Witcher, Critical Role, Avatar: The Last Airbender, The Umbrella Academy, Stranger Things, Hellboy, and more.

“Cara O’Neil has been a vital part of the Dark Horse team since the day she was hired in social media. In her tenure with the company, she’s proven to be a team leader, an incredible strategist, and someone who is constantly looking to push Dark Horse into continued growth and creative excellence,” Dark Horse Comics CEO and founder Mike Richardson said. “I am thrilled to have her accept this leadership role for our marketing team, and am excited for where her sensibilities will take us.”

O’Neil graduated from Portland State University’s Masters in Publishing program with specialties in marketing and publicity. She also has many years of experience in book retail and library experience with additional time spent in publicity and communications for publishing houses, non-profits, creative agencies, and in higher education.

“Dark Horse has many exciting projects both happening now and coming soon, and I continue to enjoy being part of the team bringing these projects into the world,” O’Neil said. “I appreciate being given the trust and opportunity to lead, grow, and shape our Marketing team and outreach efforts, and am excited for what we can accomplish together in the days ahead.”