Monday, December 16, 2024
Scoop is a totally free e-newsletter, produced for the benefit of the friends who share our hobby!
Group1
Group2
Group3
Group4
Whenever you reach into the cupboard and extract your favorite breakfast
cereal, then stick your hand directly into the inner bag and pop a palmful of
sweetened starch onto your palette, think of Ranger Joe.
In 1939, Nabisco released Ranger Joe's Popped Wheat Honnies. As far as we know, it was the first-ever sugar coated cereal marketed as a milkless, snackable treat. And if you aren't grateful to the guy for anything else, herald him for that.
Philadelphia cereal and box creator Jim Rex ensured that every box of Ranger Joe cereal depicted its frontman as an authentic cowboy, complete with scenic frontier landscapes and a sidekick horse. Presumably, this led some cereal consumers to wonder, "Was Ranger Joe a real guy?"
Well, to kids and collectors, he was as real as the TV show that succeeded him during the 1951-52 NBC Saturday morning lineup. And he was every bit as tangible as the premiums and tie-ins surrounding his near-20-year run. Today, a Ranger Joe rubber band cardboard gun in near mint condition is worth $200, as is the Ranger Joe Honeyville Air Field Hangar cereal box back.
Even though Nabisco renamed the cereal Wheat Honeys in 1954 and replaced the Ranger with a slightly more popular Buffalo Bee, Ranger Joe has always been an esteemable hero in his own right.
i t w a s t h e
f i r s t - e v e r s u g a r c o a t e d c e r e a l m a r k e t e d a s a m i l k l e s s , s n a c k a b l e t r e a t . A n d i f
y o u a r e n ' t g r a t e f u l t o t h e g u y f o r a n y t h i n g e l s e , h e r a l d h i m f o r < i > t h a t < / i > .
< b r > < b r > P h i l a d e l p h i a c e r e a l a n d b o x c r e a t o r J i m R e x e n s u r e d t h a t e v e r y b o x o f
R a n g e r J o e c e r e a l d e p i c t e d i t s f r o n t m a n a s a n a u t h e n t i c c o w b o y , c o m p l e t e w i t h
s c e n i c f r o n t i e r l a n d s c a p e s a n d a s i d e k i c k h o r s e . P r e s u m a b l y , t h i s l e d s o m e
c e r e a l c o n s u m e r s t o w o n d e r , " W a s R a n g e r J o e a r e a l g u y ? " < b r > < b r > W e l l , t o k i d s
a n d c o l l e c t o r s , h e w a s a s r e a l a s t h e T V s h o w t h a t s u c c e e d e d h i m d u r i n g t h e
1 9 5 1 - 5 2 N B C S a t u r d a y m o r n i n g l i n e u p . A n d h e w a s e v e r y b i t a s t a n g i b l e a s t h e
p r e m i u m s a n d t i e - i n s s u r r o u n d i n g h i s n e a r - 2 0 - y e a r r u n . T o d a y , a R a n g e r J o e
r u b b e r b a n d c a r d b o a r d g u n i n n e a r m i n t c o n d i t i o n i s w o r t h $ 2 0 0 , a s i s t h e R a n g e r
J o e H o n e y v i l l e A i r F i e l d H a n g a r c e r e a l b o x b a c k . < b r > < b r > E v e n t h o u g h N a b i s c o
r e n a m e d t h e c e r e a l W h e a t H o n e y s i n 1 9 5 4 a n d r e p l a c e d t h e R a n g e r w i t h a s l i g h t l y
m o r e p o p u l a r B u f f a l o B e e , R a n g e r J o e h a s a l w a y s b e e n a n e s t e e m a b l e h e r o i n h i s
o w n r i g h t . < b r > < / d i v >
< / b o d y >
< / h t m l >
In 1939, Nabisco released Ranger Joe's Popped Wheat Honnies. As far as we know, it was the first-ever sugar coated cereal marketed as a milkless, snackable treat. And if you aren't grateful to the guy for anything else, herald him for that.
Philadelphia cereal and box creator Jim Rex ensured that every box of Ranger Joe cereal depicted its frontman as an authentic cowboy, complete with scenic frontier landscapes and a sidekick horse. Presumably, this led some cereal consumers to wonder, "Was Ranger Joe a real guy?"
Well, to kids and collectors, he was as real as the TV show that succeeded him during the 1951-52 NBC Saturday morning lineup. And he was every bit as tangible as the premiums and tie-ins surrounding his near-20-year run. Today, a Ranger Joe rubber band cardboard gun in near mint condition is worth $200, as is the Ranger Joe Honeyville Air Field Hangar cereal box back.
Even though Nabisco renamed the cereal Wheat Honeys in 1954 and replaced the Ranger with a slightly more popular Buffalo Bee, Ranger Joe has always been an esteemable hero in his own right.
