The Coyote vs. Acme movie might seem destined for disaster given Coyote’s track record. Instead, the live-action/animation hybrid movie is seeing new life.
Warner Bros. Discovery had planned to shelve the project for a tax write off, but now they are allowing director Dave Green to seek a new home. Screenings are being done for potential buyers and Amazon is rumored to be interested.
Coyote vs. Acme follows Wile E. Coyote who hires a lawyer (Will Forte) to take on the Acme corporation when the devices he purchases fail to help him stop the Road Runner. The movie, which also stars John Cena and Lana Condor, was completed and had tested with audiences, receiving scores in the 90s (scores similar to movies like Deadpool and The Conjuring).
If the film had been shelved, it would have been Warner Bros.’s third movie that’s already been filmed to receive the treatment, following Batgirl and Scoob! Holiday Haunt. It caused backlash in the film community with some filmmakers expressing concern over working with Warner Bros., given that they could complete projects and then see them shelved instead of being released. Several filmmakers cancelled meetings with Warner Bros. and others expressed their support of Green and his project.
“Coyote vs. Acme is a great movie. The best of its kind since [Who Framed] Roger Rabbit,” writer-director BenDavid Grabinski tweeted. He added, “I thought the goal of this business was to make hit movies?”
“I don’t know how you see the movie and go, ‘That couldn’t happen to me,’” No One Will Save You director Brian Duffield said when Coyote vs. Acme was shelved.
While a tax write-off would avoid the costs of distribution and marketing, the negative industry responses could have influenced Warner Bros. decision to allow the movie to seek a new home.